It`s as big as deals get.
Microsoft took Jan. 18, 2022, by storm, shaking the foundations of the gaming industry when it announced it would be buying Activision Blizzard in a nearly $70 billion deal. The latter company, having been embroiled in sexual harassment scandals for much of 2021, is now under the watchful eyes of Microsoft Gaming CEO Phil Spencer and co.
This development comes less than two years after Microsoft bought ZeniMax Media for $7.5 billion, wherein it secured franchises such as Fallout and the Elder Scrolls for Xbox. Now, Microsoft and Xbox will also maintain control over the likes of Overwatch and arguably the most notorious series in the history of the industry, Call of Duty.
What does a purchase of such colossal magnitude mean for Xbox, Activision, and gaming as a whole? We reached out to experts to learn more.
Xbox Game Pass gets greater
Though it`s debatable who the winners and losers of this deal are in a big-picture industry sense, one thing is undeni...
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